We are exposed to more changes every single day, than our grandparents experienced in decades and things are only starting to get going. There are already millions of websites around, containing every conceivable product or service imaginable. These websites keep growing at a rate of one new one every 15 seconds. Your competition is growing exponentially every day, as new technological innovations are created and new breakthroughs are made.
There are new products and services sprouting up almost daily, which offer better quality, lower prices or a greater variety of choice. Can you imagine that the musical greeting card, which you ordered through the internet and which arrived at your home, the next morning from hundreds or thousands of Km away, has more computing power inside it, than exists on the planet planet, when the first satellite went into orbit ..
Computer – Friend or Foe
The computer was designed to help us manage complexity. Consider how this new tool has impacted our lives, as it also adds a significant amount of complexity to our lives too. As you know building freeways helps reduce congestion in certain areas and adds convenience and speed to our lives in others. As wonderful as these tools are, and as amazing as the convenience they bring is, they ever add a different level of stress to our lives.
The computer is no different, as it too has bought its own set of challenges. Yes we are able to sort through, store, retrieve and transmit information at ever increasing speeds, which is really handy. The challenge is that this ever increasing pace, is impacting on us directly, as decisions are expected and required much faster, putting us under much greater stress every day. The computer has made us more efficient, but then so has it allowed our competitors to get more efficient too, allowing them to produce goods and provide services of comparable quality for far less money.
Change is Inevitable – Welcome it in 2013
Even the years seem to flash by at an ever increasing rate every year. So as another year comes to a close and another wonderful new year is looming, it is time to accept that change is here to stay. Welcome change as an ally in 2013 and stop trying to resist it any longer. When you embrace change, you can actually use it to work for you, rather than against you. When you change the way you view change and you are constantly looking for ways to develop strategies and skills to enable you to explore every new change and discover the wonderful opportunity hidden within each one. You will have unwaked a wonderful tool to accelerate the success in your life and business.
Responding to Change
Change is inevitable, so in response to the inevitable rapid change all around you and your business, be proactive and do not wait for change to happen to you and your business. Rather introduce desirable change into your business, which you can control in the form of:
- New business systems.
- Competitive pricing
- Introducing additional value to your clients
- Make marketing a responsibility of every employee, not just the marketing department, where everyone is part of the marketing machine
- Keep exploring ways to become more effective and efficient at every level in the business.
- Invest into research and development and consistently create new products and services.
- Find innovative ways to reduce costs.
- Constantly find ways to improve or enhance productivity.
There are always a myriad of choices available to us every day, as a result of all the change we see all around us. Embrace this change and strive to become the brand of choice, by giving people what they want. We live in a time starved world; find innovative ways to save others money and time and you will over time gain more time and money yourself.